Amphibian Stage Productions'
18th Season Creative Campaign

Client: Amphibian Stage Productions
Role: Lettering, Design, Concept
Creative Direction: Alfalfa Studio

 

Every year, Amphibian Stage Productions (ASP), a theater company in Fort Worth, Texas, collaborates with Alfalfa Studio on the season's creative campaign. ASP is dedicated to challenging their audience to envision different perspectives.

In a digitally saturated world, we emphasized the human touch by returning to the basic human instincts of creating with our hands. For the 18th season's campaign, we used an analog process to articulate the expressive hand lettering and gritty background texture. The simple, yet compelling silhouettes were symbolic for each play's central narratives. Finally, the distinctive, vivid color palette tied the series of posters together into a cohesive family.