Purpose with Paula
Client: Paula R.
Role: Art Direction, Design
Paula R. is a NYC-based yoga teacher who has always been fascinated by bodies and movement. Even with a decade-plus experience as a yoga teacher, she considers herself a forever student. Her core belief remains "You are your own best teacher."
I helped Paula rebrand and evolve her current visual identity. Purpose with Paula is a container with an intentional shift towards expanding her offerings in the future beyond yoga. I designed a logo that will grow with Paula's brand.
Paula R.
“I was looking for someone to collaborate with for a rebrand, and I sought you out because I heard great things about you from a dear friend. Working with you was successful because I felt heard and understood throughout our collaboration. When I conveyed my ideas to you, you interpreted them into the themes, and eventually my logo, so well and clearly."
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