Client: Michelle Poler
Role: Art Direction, Illustration
Hello Fears is a social movement inspired by Michelle Poler's project 100 Days Without Fear where she faced 100 fears in 100 days. The founder, Michelle Poler, is a creative and passionate social entrepreneur, keynote speaker, fear facer, and branding strategist. As she launched Hello Fears full-time, she wanted to produce stickers for her community of primarily young girls to inspire them.
The Hello Fears movement is about empowering millions of people to step outside of their comfort zone and tap into their full potential. I illustrated a set of stickers as daily reminders to live courageously with phrases such as "If not now, when?" and "Go for it".
"I truly enjoyed meeting you through our 100-day projects back in 2015. It’s amazing how we turned an instagram follow into a real collaboration. I loved how you connected with the Hello Fears movement right away and felt compelled enough to work with me. I always dreamed of having my own merchandise line and this was the beginning of it!
After our first meeting IRL you immediately got the concept of what I was going after and in no time, you presented me with twelve bold designs that turned a blurry idea into a tangible product.
Also, I loved how well you took my feedback and how fast you reworked your designs to fit my vision 100%. After a year of starting this project with you, I still love the result and even more, I love to share it with others who now use it as daily reminders to make courageous choices on their day to day."
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